Mr Freedom was a clothing boutique in London which sold “pop punk” fashion by a number of young designers commissioned by the owner, Tommy Roberts, the designer who defined the look of Swinging London and his partner, Trevor Myles. Mr Freedom was part of the counter-culture “Swinging London” scene around King’s Road in 1960s’ London. It followed the cult success of Roberts’ earlier boutique, Kleptomania, which he had opened in 1965. Roberts named the shop after the 1969 William Klein film Mr. Freedom, which was a spoof of the anti-war movement.
