Ecology is a new science and considered as an important branch of biological science, having only become prominent during the second half of the 20th century.Ecological thought is derivative of established currents in philosophy, particularly from ethics and politics. In the Sixties the publication of the book Silent Spring by Rachel Carson alerts a large audience to the environmental and human dangers of pesticides. It sparks environmental awareness. We see the first large oil spills from super tankers, but also the founding of the first international environmental Non-Governmental Organisation (NGO) — the World Wildlife Fund. Nuclear proliferation and photos of Earth from space emphasise the consequences of technological achievements, as well as Earth’s truly fragile place in the Universe. Our “Go Green” T-shirt design is inspired by the slogans used by the environmental movements of the 60s and 70s and follows that same aesthetic in its colors and typography.
